Marketing & Sales

Affan Abdullah

Taught myself marketing by building and owning a brand.

2+ yearsCPG marketing experience

6 disciplinesPaid social, email, SEO, organic social, creator partnerships, vendor management

$0 → $100K+Revenue of the brand I built, from launch to year two

About me

Marketing is the only thing I have ever wanted to do for a living.

Two years in, I have done it three ways: built a brand from zero to $100K+ a year, run growth for a Toronto fintech, and run marketing for a government-facing consultancy.

Everything I know, I learned by doing it and watching what came back.

I have handed the brand over. Now I want to learn from people more experienced than me, and do this on a team.

Case studies

Five things I have run, with the results.

Meta ads: from a $10 a day test to the main channel

~$62K managed · 1,936 purchases · 2.7x average ROAS · best creative 8x

Read the case study

Email: built an owned channel from nothing

500 → 5,000+ profiles · ~24% of store revenue · 78% from flows I built

Read the case study

The site: built it, then made it convert

Conversion 1.4% → 2.5% · AOV $45 → $62 · every page built by hand

Read the case study

Fig Financial: SEO and growth for a fintech launch

127+ pages of SEO metadata · led the Quebec growth strategy · AI chatbot testing

Read the case study

Human Systems Inc.: moved a consultancy onto HubSpot

100+ documents migrated · 5 consultants trained · adoption 20% → 100%

Read the case study

Experience

Founder, DawamMay 2024 to Jul 2026

Built and ran the brand end to end: paid media, email, the site, creative, and an Instagram grown to 6,200+ followers through organic content and creator collaborations.

SEO & Growth Specialist, Fig FinancialJan to Apr 2025

Marketing Assistant, Human Systems IncorporatedSep to Dec 2025

Sales Associate, LensCraftersMay 2025 to Aug 2026

95% of daily sales targets, 92% customer satisfaction against an 80% benchmark.

Director of Marketing, Laurier Analytics SocietySep 2024 to Aug 2025

BA Economics and Financial Management, Co-op, Wilfrid Laurier University, April 2027.

Academic Distinction Scholarship.

Skills

Paid media

Meta and Google campaign structure, creative testing, scaling, budget discipline against a breakeven CAC.

Email and retention

Flow design, segmentation by buying behaviour, campaign strategy, list growth.